The perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic costs is called the
A) total customer cost.
B) organizational expense ratio.
C) shopper's fatigue.
D) comparison shopping to comparison buying ratio.
E) analysis paralysis.

Question

Quizplus · Accepted Answer

The perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering is referred to as total customer cost. This includes monetary, time, energy, and psychic costs. Option B is incorrect as it refers to the expense ratio for an organization. Option C, D, and E are not relevant to the concept of total customer cost.

The Perceived Bundle of Costs Customers Expect to Incur in Evaluating