________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior.
A) Value proposition
B) Satisfaction
C) Respect
D) Customer value
E) Loyalty

Question

Quizplus · Accepted Answer

The given definition fits the concept of customer loyalty, which refers to the tendency of customers to continue doing business with a brand or company over time, even when better pricing, convenience, or product features are available from competitors. Loyalty reflects the customer's emotional attachment as well as perceived value and trust in the brand, and is typically influenced by multiple factors beyond mere satisfaction or utilitarian benefits.

________ Can Be Defined as a Deeply Held Commitment to Rebuy