The best survey method to measure customer satisfaction directly is
A) to administer periodic surveys.
B) to compute the customer loss rate.
C) to employ a mystery shopper.
D) the mailed questionnaire.
E) to survey former customers.

Question

Quizplus · Accepted Answer

Periodic surveys directly measure customer satisfaction and provide valuable feedback to the business. The other options indirectly measure customer satisfaction or measure different aspects of customer behavior.

The Best Survey Method to Measure Customer Satisfaction Directly Is