A more direct influence on everyday buying behaviour is the family of procreation namely, one's
A) neighbours and colleagues.
B) parents and siblings.
C) extended family.
D) spouse and children.
E) friends and acquaintances.

Question

Quizplus · Accepted Answer

The family of procreation includes an individual's spouse and children, who have a direct impact on their buying behavior as they share the same household and often make purchasing decisions together. The other options, such as neighbours, colleagues, and friends, belong to the reference group, which indirectly influences consumer behaviour.

A More Direct Influence on Everyday Buying Behaviour Is the Family