If a direct mail marketer wished to direct promotional efforts toward the family of ________, efforts need to be directed toward parents and siblings of the family members.
A) procreation
B) orientation
C) reference
D) intimacy
E) immediacy

Question

Quizplus · Accepted Answer

The family of orientation refers to the family into which one is born and raised, typically consisting of parents and siblings. Thus, targeting promotional efforts toward the family of orientation means focusing on parents and siblings.

If a Direct Mail Marketer Wished to Direct Promotional Efforts