The media buyer working on a luxury automobile account should keep in mind that social classes differ in media preferences, with upper-class consumers often preferring ________ and books and lower-class consumers often preferring television.
A) video or computer games
B) movies
C) music downloads
D) radio
E) magazines

Question

Quizplus · Accepted Answer

According to the passage, upper-class consumers often prefer magazines, which means that the media buyer should focus on print magazines as a medium to reach this target audience. The other options (video or computer games, movies, music downloads, radio) are not mentioned as preferred media by upper-class consumers.

The Media Buyer Working on a Luxury Automobile Account Should