Jason writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and opinions. Feedback from his fellow students is positive and appreciative of the advice that is given. Which of the following would be the most apt description of the role played by Jason?
A) opinion leader
B) muckraker
C) protestor
D) protector
E) silent majority
Correct Answer:
Verified
Q4: Smaller _ provide more specific identification and
Q5: A more direct influence on everyday buying
Q6: _ is the study of how individuals,
Q7: Marketers like Hallmark that create marketing messages
Q8: Which of the following would be the
Q10: If a direct mail marketer wished to
Q11: Traditional purchasing roles are changing. Canadian Grocer
Q12: The family in a buyers life consisting
Q13: Which of the following best describes a
Q14: The media buyer working on a luxury
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents