Marketers usually identify niches by
A) producing products that can be used in a variety of ways.
B) dividing a segment into subsegments.
C) allowing consumers to gravitate toward product brands.
D) examining the demographics section of The Handbook of Marketing.
E) conducting VALS tests.

Question

Quizplus · Accepted Answer

Marketers typically identify niches by dividing a larger segment into smaller subsegments based on specific characteristics or needs. This allows them to target a more specific group of consumers with tailored marketing messages and products.

Marketers Usually Identify Niches by