When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
A) differentiated marketing
B) affiliate marketing
C) grassroots marketing
D) guerrilla marketing
E) affinity marketing

Question

Quizplus · Accepted Answer

Nike is using grassroots marketing by sponsoring local school teams and providing shoes, equipment, and clothing to many of them. This is a form of creating brand awareness and loyalty at the local level by building long-term relationships with customers.

When Nike Attempts to Get Close to Its Customers at the Local