The marketer's task is to _________ the segments and decide which one(s) to target.
A) plans
B) creates
C) divide
D) controls
E) identify

Question

Quizplus · Accepted Answer

The marketer's task in segmentation is to identify the segments (i.e. recognize potential subgroups of customers with similar needs or characteristics) and then select which one(s) to target. The other options (plan, create, divide, control) do not accurately describe the task of segmentation.

The Marketer's Task Is to _________ the Segments and Decide