A ________ consists of two parts: a naked solution and discretionary options.
A) rigid market offering
B) vertical market offering
C) flexible market offering
D) differentiated market offering
E) horizontal market offering

Question

A ________ consists of two parts: a naked solution and discretionary options.
A) rigid market offering
B) vertical market offering
C) flexible market offering
D) differentiated market offering
E) horizontal market offering

Quizplus · Accepted Answer

A flexible market offering is designed to meet the changing needs of customers, and consists of two parts: a naked solution (core product or service) and discretionary options (features or add-ons that can be customized to meet specific customer needs). Rigid market offerings have fixed features and options, differentiated market offerings focus on unique features and benefits, vertical market offerings target specific industries or customer groups, and horizontal market offerings offer a broad range of products or services to a wide range of customers.

A ________ Consists of Two Parts: a Naked Solution and Discretionary