When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
A) instructional marketing
B) consumer marketing
C) partner marketing
D) grassroots marketing
E) differentiated marketing

Question

Quizplus · Accepted Answer

Nike is using grassroots marketing by reaching out to customers at the local level through sponsorship of local school teams and providing them with shoes, equipment, and clothing. Grassroots marketing emphasizes building relationships with potential customers on a local level and gaining their trust through word-of-mouth marketing.

When Nike Attempts to Get Close to Its Customers at the Local