When Coca-Cola sold only one kind of Coke in a 6.5-ounce bottle, it was practicing what is called
A) macromarketing.
B) mass marketing.
C) segmented marketing.
D) primary marketing.
E) micromarketing.

Question

Quizplus · Accepted Answer

Mass marketing refers to the practice of selling one product to all customers in a market with little customization or segmentation. Coca-Cola's practice of selling only one kind of Coke in a 6.5-ounce bottle fits this description.

When Coca-Cola Sold Only One Kind of Coke in a 6.5-Ounce