________ is the science of using psychology and demographics to better understand consumers.
A) Social psychology
B) Segmentation
C) Demographics
D) Clustering
E) Psychographics

Question

Quizplus · Accepted Answer

The science of using psychology and demographics to better understand consumers is known as psychographics. This involves studying personality traits, values, interests, and lifestyles to create a more detailed profile of potential consumers. Segmentation, demographics, and clustering are all related concepts but do not specifically involve the use of psychology to understand consumers. Social psychology is a broader field focused on understanding how people interact with each other and their environment.

________ Is the Science of Using Psychology and Demographics to Better