With respect to user status (a segmentation possibility), ________ tend to focus on attracting potential users because they have the most to gain.
A) niche firms
B) smaller firms
C) aggressive specialists
D) market-share leaders
E) followers

Question

Quizplus · Accepted Answer

Market-share leaders tend to have established user bases and are therefore more focused on retaining current users rather than attracting new ones. Niche firms, smaller firms, aggressive specialists, and followers may all have limited resources and may prioritize gaining new users over retaining current ones, but market-share leaders are in a stronger position to focus on retention. Therefore, the answer is not A, B, C, or E.

With Respect to User Status (A Segmentation Possibility), ________ Tend