According to the VALS 8-part typology segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.
A) thinkers
B) achievers
C) innovators
D) believers
E) experiencers

Question

Quizplus · Accepted Answer

Innovators are described in the VALS framework as successful, sophisticated, and active individuals with high self-esteem, who make purchases that reflect their cultivated tastes for upscale and niche products and services.

According to the VALS 8-Part Typology Segmentation System, ________ Are