If a marketer decides to segment a market based on neighbourhoods, the marketer will have chosen the ________ method of segmentation.
A) cultural
B) demographic
C) social class
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

Geographic segmentation divides the market based on geographic boundaries such as neighbourhoods, towns, or regions. This helps marketers to understand the cultural, social, demographic, and psychographic differences that are associated with a particular location. Thus, the marketer who decides to segment a market based on neighbourhoods has chosen the geographic method of segmentation.

If a Marketer Decides to Segment a Market Based on Neighbourhoods