________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.
A) Viral marketing
B) Regionalization
C) Consumptionization
D) Customerization
E) Virtual marketing

Question

Quizplus · Accepted Answer

The term "customerization" refers to the process of combining mass customization with customized marketing. This approach allows customers to design and personalize the product or service offering that best meets their needs and preferences. It empowers consumers to create a unique experience that is tailored to their specific requirements. This approach can drive customer loyalty, satisfaction, and engagement, as customers feel more invested in the product or service that they have helped to create.

________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way