When your competitor delivers more for less, two strategies can be employed to meet this threat. Such a situation was recently faced by Kmart. Which of the following combinations would be most appropriate to meet the challenge thrown-down by the competitor?
A) computerization or implementation
B) adaptation or innovation
C) expansion or standardization
D) differentiation or execution
E) market penetration or product innovation

Question

Quizplus · Accepted Answer

Differentiation is the process of distinguishing a product or service from the competition. Execution is the process of carrying out a plan or strategy. In this case, Kmart could differentiate its products or services from those of its competitor by offering unique features or benefits. Kmart could also improve its execution by improving its customer service or marketing efforts.

When Your Competitor Delivers More for Less, Two Strategies Can