A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies. This indirect approach to attacking competition can be characterized as ________.
A) flank attack
B) encirclement attack
C) guerrilla warfare
D) bypass attack
E) frontal attack

Question

Quizplus · Accepted Answer

The given scenario suggests that the marketing manager is not directly attacking the competition but is rather taking an indirect approach by focusing on cutting-edge technologies. This approach can be classified as a bypass attack - where a company seeks to outmaneuver competition by circumventing their strengths and entering unexplored markets.

A Marketing Manager Has Decided to "Leapfrog" Competition by Moving