One of the market leader strategies for expanding the total market is to focus on more usage. Two avenues are open for doing this: increasing the frequency of consumption or
A) decreasing the number of product returns.
B) increasing the level or quantity of consumption.
C) decreasing sales-related expenses.
D) increasing adherence to everyday low pricing.
E) increasing the level of promotional expenditures relative to market share percentage.

Question

Quizplus · Accepted Answer

Increasing the level or quantity of consumption is an effective strategy for expanding the total market. This can be achieved by encouraging customers to use more of the product or service, especially if it is consumable or can be used multiple times. This strategy can lead to increased sales and revenue for the company.

One of the Market Leader Strategies for Expanding the Total