General Electric sends out 700 000 response cards a year asking households to rate its service people's performance. Which step is GE taking to increase quality control?
A) monitoring customer satisfaction
B) enhancing communications materials
C) employing differential pricing
D) standardize the service
E) invest in good training and hiring procedures

Question

Quizplus · Accepted Answer

By sending out response cards and asking households to rate its service people's performance, General Electric is monitoring customer satisfaction and taking steps to improve quality control.

General Electric Sends Out 700 000 Response Cards a Year