If we say that services cannot be seen before purchasing that is a customer must experience other clues to the service quality besides the tangible aspect, we are saying that a service is
A) perishable.
B) physical.
C) intangible.
D) variable.
E) inseparable.

Question

Quizplus · Accepted Answer

The fact that services cannot be seen before purchasing indicates that they are intangible. Tangible aspects like packaging, branding, and physical products are absent in the case of services. Therefore, to judge the quality of a service, customers must rely on other cues such as personal interactions, reputation, word-of-mouth recommendations, and online reviews.

If We Say That Services Cannot Be Seen Before Purchasing