Service companies try to communicate quality to their customers through physical evidence. For a restaurant, which of the following would play a key role in communicating the message "eat here" to customers' best?
A) price
B) symbols
C) equipment
D) place
E) people

Question

Quizplus · Accepted Answer

Place is the best choice for a restaurant as its physical evidence is its location and appearance, which includes the exterior and interior design, lighting, and cleanliness, which can play a significant role in communicating quality and attracting potential customers.

Service Companies Try to Communicate Quality to Their Customers Through