One of the special features of services marketing is the provider-client interaction. This is defined as when the client is also ________ as the service is produced.
A) paying
B) product
C) producing
D) prominent
E) present

Question

Quizplus · Accepted Answer

The correct answer is E because the provider-client interaction involves the client being present as the service is produced. This distinguishes services marketing from regular product marketing where the customer is not present during the production process.

One of the Special Features of Services Marketing Is the Provider-Client