Services Cannot Be Seen, Tasted, Felt, or Heard Before They

Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to "________."

A) position itself
B) add abstract ideas
C) try harder
D) manage the evidence
E) communicate value