Products can be high in search qualities. Which one of the following would be highest in search qualities?
A) an automobile
B) a medical diagnosis
C) a haircut
D) a restaurant
E) root canal

Question

Quizplus · Accepted Answer

Search qualities are attributes of a product or service that can be determined before purchase. An automobile has many attributes (like fuel efficiency, color, size, brand reputation, and price) that consumers can evaluate prior to purchase, making it highest in search qualities among the options provided.

Products Can Be High in Search Qualities