Services cannot be stored, warehoused, or shelved. This is concept is unique to service marketers and is called
A) standardization.
B) intangibility.
C) perishability.
D) heterogeneity.
E) variability.

Question

Quizplus · Accepted Answer

Perishability is the concept unique to service marketers that refers to the inability to store, warehouse, or shelve services. This means that services cannot be produced in advance and stored for later use. They are produced and consumed simultaneously, making them perishable. The other options (A, B, D, E) are characteristics of services, but do not specifically address the issue of perishability.

Services Cannot Be Stored, Warehoused, or Shelved