Marketing excellence with services requires excellence in three broad areas: external, ________, and internal marketing.
A) interactive
B) incremental
C) consistent
D) exceptional
E) influential

Question

Quizplus · Accepted Answer

Interactive marketing is the correct answer because it refers to the direct interaction between a company and its customers, which is crucial for marketing excellence in services alongside external and internal marketing.

Marketing Excellence with Services Requires Excellence in Three Broad Areas