The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.
A) empathy
B) assurance
C) reliability
D) responsiveness
E) tangibles

Question

Quizplus · Accepted Answer

Reliability, which refers to the ability to perform the promised service dependably and accurately, is considered the most important determinant of service quality. It is essential for building trust and increasing customer loyalty. Empathy, assurance, responsiveness, and tangibles are also important, but reliability is the foundation for delivering a high-quality service experience.

The Most Important Determinant of Service Quality Is ________ Which