Service offerings can be differentiated in many ways. The offering can include innovative features. What the customer expects is called the
A) complete service package.
B) bundled package.
C) service features package.
D) primary service package.
E) brand package.

Question

Quizplus · Accepted Answer

The customer's basic expectation is called the primary service package, which includes the core benefits and features of the service. A differentiated offering can include additional innovative features beyond the primary service package. Choices A, B, C, and E do not accurately describe what the customer expects.

Service Offerings Can Be Differentiated in Many Ways