Which of the following is true regarding services?
A) Services are typically produced, stored, and then consumed.
B) Services are generally low in experience and credence qualities.
C) Service providers develop similar marketing programs for personal services and business services.
D) Provider-client interaction is a special feature of services marketing.
E) There is less risk associated with the purchase of services than with the purchase of goods.

Question

Quizplus · Accepted Answer

Provider-client interaction is a special feature of services marketing. Services are intangible and inseparable, which means that the customer is often involved in the service production process and has direct interaction with the service provider. This interaction can significantly influence the customer's perception of the service quality.

Option A is incorrect because unlike goods, services are typically produced and consumed simultaneously. Option B is incorrect because services can have high experience and credence qualities. Option C is incorrect because personal services and business services may have different target markets, pricing strategies, and promotional tactics. Option E is incorrect because there can be risks associated with the purchase of services like service quality, reliability, and trustworthiness.

Which of the Following Is True Regarding Services