________ occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs.
A) Price discrimination
B) Loss-leader pricing
C) Customer-segment pricing
D) Psychological pricing
E) Product-form pricing

Question

Quizplus · Accepted Answer

Price discrimination occurs when a company charges different prices for the same product or service based on certain factors such as location, customer segment, or time of purchase, and these different prices do not reflect a proportional difference in costs. This allows the company to maximize revenue by charging each customer the highest price they are willing to pay.

________ Occurs When a Company Sells a Product or Service