Given strong consumer resistance to price hikes, marketers go to great lengths to find alternative approaches that will allow them to postpone a price increase. Which of the following approaches would apply to the discontinuation of free delivery?
A) Shrink package sizes.
B) Reduce or eliminate some product features.
C) Demand upfront payment before shipping goods.
D) Removing or reducing product services.
E) Create new economy brands.

Question

Quizplus · Accepted Answer

The discontinuation of free delivery is an example of removing or reducing product services, which is a strategy to effectively increase the cost to the consumer without directly raising the product's price.

Given Strong Consumer Resistance to Price Hikes, Marketers Go to Great