Generally, consumers prefer ________ price increases on a regular basis to sudden, sharp increases.
A) reciprocal
B) consistent
C) trade
D) large
E) small

Question

Quizplus · Accepted Answer

Consumers prefer small price increases on a regular basis because sudden, sharp increases can be jarring and cause them to feel like they are being taken advantage of. Small increases over time are easier to adjust to and may be more tolerable to consumers.

Generally, Consumers Prefer ________ Price Increases on a Regular Basis