Question 1

What is the difference between the Oral Tradition and the Written or Print Tradition?

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Question 2

What is the difference between the First Media Age and the Second Media Age in terms of types of media?

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Question 3

New media allow information to focus on individual topics of interest and niche markets across the globe. In what types of new media can you customize information to your individual preferences?

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Question 4

New media are mutually active and allow users to probe, question, and constantly find information. What are four interactive technologies beyond the Internet?

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Question 5

Why do Internet users develop a screen name?

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Question 6

How are Erving Goffman's concepts of giving and giving off different in CMC than in face-to-face communication?

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Question 7

Misty is a single mother with two children looking for a job and a relationship. Misty uses the screen name RockStarMom2 when chatting with friends and uploading pictures on Flickr. What does RockStarMom2 represent for Misty?

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Question 8

What theory, developed by Joseph Walther (1995), explains how CMC and face-to-face communication are both successful in building relationships?

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Question 9

Describe warranting theory and give an example of a situation in which it may apply.

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Question 10

Give an example of a virtual and a nonvirtual real-time scenario.

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Question 11

Describe the development of the First Media Age as well as the evolution of the Second Media Age.

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Question 12

Describe how Marshall McLuhan's classical medium theory describes the Electronic Age.

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Question 13

Explain the democratizing quality of new media.

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Question 14

Summarize how the control changed from few to many during the New Media Age.

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Question 15

There are a variety of ways new media are personalized. Describe how this distinct characteristic is displayed in new media.

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Question 16

Describe how new media provides a space for public self-presentation.

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Question 17

How has human communication become dependent on computers?

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Question 18

Explain how Erving Goffman's theory of self-presentation relates to computer-mediated communication.

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Question 19

Is it easier for individual to self-disclose in person or through computer-mediated communication? Why or why not? Support your answer with examples from the text.

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Question 20

Explain how CMC can create an online community. What are the benefits of creating a community this way? What are the drawbacks? Be sure to use terms from the text to explain.

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Quiz 10: Communication and New Media