Which of the following statements about promotion is FALSE?
A) Promotion is a short-term activity with short-term investment and immediate results.
B) Promotion, when used effectively, builds, and creates an identity for the product or the organization.
C) Brochures, advertisements, and in-store merchandising are examples of promotions.
D) All aspects of the promotional effort should project the same image to the consumer.
Correct Answer:
Verified
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