All the hierarchies of effects models assume that an effective advertisement makes the receiver think about the product, feel positively towards it, and do something to purchase it. Lavidge and Steiner label these the _______, _______ and _______ stages of the response.

Question

Quizplus · Accepted Answer

The correct stages as per Lavidge and Steiner's model are cognitive (think), affective (feel), and conative (do), which correspond to the process of thinking about the product, feeling positively towards it, and taking action to purchase it.

All the Hierarchies of Effects Models Assume That an Effective