This strategy calls for spending a large amount on advertising and consumer promotion to build up consumer demand. If successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.

Question

Quizplus · Accepted Answer

The described strategy is a pull strategy, where the goal is to create consumer demand so that consumers pull the product through the distribution channels by actively seeking it.

This Strategy Calls for Spending a Large Amount on Advertising