Question 1

Resonance is people's tendency to accept information that confirms their beliefs and dismiss information that does not.

Accepted Answer

The term for people's tendency to accept information that confirms their beliefs and dismiss information that does not is called "confirmation bias," not "resonance." Resonance generally refers to the amplification of a response or effect.

Question 2

Cultivation analysis's 3-Bs of television are blurring, bending, and blending.

Accepted Answer

Cultivation analysis, a theory developed by George Gerbner, includes the concepts of blurring, blending, and bending to describe how television influences viewers' perceptions of reality.

Question 3

Despite its ongoing value to the discipline, Cultivation Analysis remains a TV violence-specific theory with little to say about the effects of other forms of content.

Accepted Answer

Cultivation Analysis, developed by George Gerbner, is a theory that examines the long-term effects of television on viewers' perceptions of reality. While it initially focused on TV violence, it has been applied to study the effects of various types of content beyond just violence.

Question 4

Yes, there may be a lot of fake news on the Internet, but few users are fooled into believing it and passing it on.

Accepted Answer

Many users can be fooled by fake news due to its persuasive nature and the way it is presented, leading to its widespread sharing and belief.

Question 5

One purpose of media literacy is to give us more control over interpretations.

Accepted Answer

Media literacy aims to empower individuals to critically analyze and interpret media messages, thus giving them more control over how they understand and respond to media content.

Question 6

Media literacy is a condition or a category. A person is either media literate or not.

Accepted Answer

Media literacy is a continuum, not a binary condition. People develop varying degrees of media literacy skills over time, improving their ability to critically analyze and engage with media content.

Question 7

Once social capital is created, it becomes a resource that prevents future social misunderstanding from arising and it can be drawn upon to bring about understanding when social conflict does occur.

Accepted Answer

Social capital, which encompasses networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit, can indeed act as a resource to prevent misunderstandings and resolve conflicts by fostering communication and understanding among community members.

Question 8

The Violence Index demonstrated that year-to-year, the amount of violence on network TV continued to decline, most likely because of growing parental dissatisfaction.

Accepted Answer

The Violence Index, which was a measure used to track the amount of violence on network television, did not consistently show a year-to-year decline in violence due to parental dissatisfaction. Instead, the amount of violence on TV has fluctuated over the years due to various factors, including changes in societal norms, regulatory pressures, and shifts in content production strategies.

Question 9

Cultivation researchers believe that television is essentially and fundamentally different from other forms of mass media.

Accepted Answer

Cultivation researchers argue that television has a unique ability to shape viewers' perceptions of reality due to its pervasive presence and repetitive nature, distinguishing it from other media forms.

Quiz 12: Effect of Media on Community and Everyday Culture