Question 1

The __________ is an economic trend in which more people are hired for short periods of time to complete specific tasks or projects, including freelancers, independent contractors and part-time hires.

Accepted Answer

The correct term is "gig economy," which refers to a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs.

Question 2

____________ range in size from two-to-three-person shops to the biggest firms in the world like Edelman, Weber Shandwick, and Ketchum, that have tens of thousands of employees spread across offices all over the world.

Accepted Answer

PR agencies vary significantly in size, from small teams to large global firms such as Edelman, Weber Shandwick, and Ketchum, which have extensive networks of offices and employees worldwide.

Question 3

If you start at an agency, be prepared to move through multiple positions in your first few ________.

Accepted Answer

In an agency setting, career progression often involves moving through multiple positions over a span of years as one gains experience and skills.

Question 4

The salary for an entry-level account coordinator in an agency ranges from just over $30,000 to the low _____________, according to PayScale.com data in 2019.

Accepted Answer

The correct answer is C) $50,000s because entry-level positions, such as an account coordinator, typically have a starting salary at the lower end of the pay scale and can reach up to the low $50,000s as they gain experience and skills within the role.

Question 5

Noelle works in-house as part of a three-person public relations team for a regional manufacturer of health products. Though she has only one client to serve, Noelle is still ________________.

Accepted Answer

Noelle, as part of a public relations team, is responsible for managing the company's image and communications with various stakeholders or "publics," including customers, partners, media, and possibly regulatory bodies, regardless of the number of clients she serves.

Question 6

While the median salary for communication specialists working in-house at a corporation is higher than the median salary for an entry-level position at an agency, the in-house communication specialist likely has ________________.

Accepted Answer

In-house communication specialists typically have more years of experience than those in entry-level positions at agencies, which often contributes to their higher median salary.

Question 7

Nico recently changed careers from working for a corporation to working for a nonprofit organization. He noticed one major difference between his two experiences - _______________ are critical to public relations success at nonprofits.

Accepted Answer

Fundraising and volunteer management are critical to public relations success at nonprofits because they rely heavily on donations and volunteer support to achieve their missions.

Question 8

According to the World Economic Forum, __________ is the largest employer in the world, and employs thousands of people in public relations-related positions.

Accepted Answer

The U.S. Department of Defense (DOD) is the largest employer in the world, employing a vast number of personnel, including those in public relations and communications roles, to manage its extensive operations and global presence.

Question 9

Sasha is a public affairs specialist with the Department of the Interior in Washington. Historically, government jobs have been known for stability and good benefits. One of the downsides, however, is that large government agencies are often burdened with bureaucratic inefficiencies. She has found this downside to be frustrating as an employee, but also frustrating for her primary publics, which are _____________.

Accepted Answer

Taxpayers are the primary public for government agencies, as they fund the agencies and are directly affected by their efficiency and policies.

Question 10

Whereas businesses rely on clients and customers for revenue, government agencies are funded by _____________.

Accepted Answer

Government agencies are primarily funded by taxpayers, as they collect taxes from individuals and businesses to finance their operations and services.

Question 11

In the United States, __________ accounted for 66% of new jobs created from 2000 to 2017. Though most of these do not have a full-time position or department labelled "public relations," all of them will require managing relationships with publics.

Accepted Answer

Small businesses accounted for 66% of new jobs created from 2000 to 2017 in the United States, highlighting their significant role in job creation and economic growth during this period.

Question 12

If you work in PR for a small business, you will need to be much more of a __________.

Accepted Answer

In a small business setting, PR professionals often wear multiple hats and handle a wide range of responsibilities, from media relations to social media management, making them more of a generalist than a specialist.

Question 13

Belinda loves her working for a small general store. She focuses on day-to-day operations, and oversees relationships with employees, customers, suppliers, and local government. Belinda works closely with the store's owner to make important decisions, and she can see the impact of those decisions on the store's publics. Belinda's position perfectly illustrates the definition of public relations as a ______________.

Accepted Answer

Belinda's role involves managing day-to-day operations and overseeing relationships with various stakeholders, aligning with the definition of public relations as a management function. This includes strategic decision-making and maintaining beneficial relationships, which are key aspects of public relations within an organization.

Question 14

Alina feels passionately about working in an industry who's goals are as universal as the human race. She is also excited about future growth opportunities. According to the PR Council, the _______________ industry is one of public relations' biggest growth areas, accounting for more than 15% of the revenue of its members.

Accepted Answer

The healthcare industry is one of public relations' biggest growth areas, accounting for more than 15% of the revenue of its members, aligning with universal goals and growth opportunities.

Question 15

Kathy loves that she can apply her personal interests to her career. But it takes more than enthusiasm for Kathy to keep up with the 24/7 ups and downs of PR jobs in the __________ industry. In her public relations position, she provides near real-time statistics for use by the media. Kathy has strong organizational and analytic skills, as well as experience in issues and crisis management, marketing and branding, and community relations.

Accepted Answer

The reference to "24/7 ups and downs" and the need for "near real-time statistics for use by the media" strongly suggests the sports industry, where games and events happen around the clock and media coverage is constant.

Question 16

Some jobs in ____________ last only a discrete period of time, while others may require continuous public relations efforts. This industry is deal for someone fired up about a cause or who wants to make a difference in the technical details of how government operates.

Accepted Answer

Political and public affairs jobs often vary in duration, with some roles being project-based around specific campaigns or issues, while others require ongoing efforts to manage public perception and relations. This field is particularly suited for individuals passionate about influencing policy, public opinion, or the intricacies of government operations.

Question 17

Becky is an investor relations coordinator with Berkshire Hathaway reporting directly to Warren Buffet. She is primarily responsible for writing communication releases with vendors, investors, attorneys, and third parties. Her specialization is in the area of ___________.

Accepted Answer

The answer of Becky is an investor relations coordinator with...

Question 18

Judy loves taking information and raw data about her publics and using it to develop messaging, carry on conversations, and build relationships on a large scale. She thinks she is perfect for ___________ because she understands how to communicate within the convergence of digital, social, and mobile media, and the blurring lines of public relations, advertising, and marketing.

Accepted Answer

The answer of Judy loves taking information and raw data...

Question 19

__________ is a survival strategy for twenty-first-century learners, according to the Future Shock author, Alvin Toffler.

Accepted Answer

Adaptability is highlighted by Alvin Toffler as a crucial survival strategy for learners in the twenty-first century, emphasizing the importance of being able to adjust to rapid changes and new information.

Question 20

The ____________ credential serves to certify professionals and ethical standards of practitioners who have five or more years of experience in the field. Recent graduates and college seniors enrolled in a public relations or related program may apply for a Certificate in Principles of Public Relations.

Accepted Answer

The Accreditation in Public Relations (APR) credential is designed to certify the professionalism and ethical standards of practitioners in the field, requiring at least five years of experience.

Quiz 14: Careers