A(n)_____ is a group of people or organizations for which an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group,resulting in mutually satisfying exchanges.
A) heterogeneous segment
B) target market
C) responsive segment
D) aggregated market
E) undifferentiated target

Question

Quizplus · Accepted Answer

Target market is a group of people for whom an organization creates and maintains a marketing mix to meet their needs, resulting in mutually satisfying exchanges. Option A is incorrect because a heterogeneous segment refers to a group with diverse needs and characteristics. Option C, responsive segment, is not a marketing term. Option D, aggregated market, refers to different market segments that are combined for analysis purposes. Option E, undifferentiated target, refers to a marketing strategy in which an organization targets the entire market with a single marketing mix.

A(n)_____ Is a Group of People or Organizations for Which