Product positioning is the process of:
A) finding the correct location for retail outlets to sell a product category.
B) finding the right channel of distribution for a product.
C) creating the desired image of the firm's product.
D) competing with competitors' products in the retailers' stores for the best position on the shelf.
E) pricing the product to be at a competitive level with other brands on the market.

Question

Quizplus · Accepted Answer

Positioning is developing a specific marketing mix to influence potential customers' overall perception of a brand,product line,or organization in general.

Product Positioning Is the Process Of