_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.
A) Transaction management
B) Campaign management
C) Data mining
D) Consumerism
E) Knowledge management

Question

Quizplus · Accepted Answer

Campaign management involves customizing offerings for specific customer segments and then pricing and communicating these offerings to enhance customer relationships. Transaction management refers to managing the actual sales transactions, data mining involves extracting insights from large datasets, consumerism refers to the protection of consumer rights and interests, and knowledge management involves the effective management and use of organizational knowledge. This is the definition of campaign management.

_____ Involves Developing Product or Service Offerings Customized for the Appropriate