Which of the following strategies is exemplified by the slogan "We're a no-frills business! When we save, you save!"?
A) low-cost leadership
B) differentiation
C) focus
D) legitimacy

Question

Quizplus · Accepted Answer

The slogan "We're a no-frills business! When we save, you save!" exemplifies the low-cost leadership strategy, which focuses on achieving the lowest cost of production and distribution in the industry in order to offer lower prices than competitors. The emphasis on being "no-frills" indicates that the company is cutting unnecessary costs in order to save money and pass those savings on to customers.

Which of the Following Strategies Is Exemplified by the Slogan