Question 1

Contrast the technological and critical perspectives on mass media. Which perspective do you think is more valuable for understanding your own experiences with the media?

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Question 2

What is the impact of the concentration of corporate ownership and control of media in Canadian society on the freedom of the press and the diversity of opinion?

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Question 3

What is cultural imperialism? Explain how this relates to Canada.

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Question 4

What are the underlying premises of attitudinal research on media violence and behavioural research on media violence?

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Question 5

In the propaganda model of the new media put forward by Edward S. Herman and Noam Chomsky, what are the five main filters that eliminate subversive views?

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Question 6

Unequal access to the Internet and other forms of media technologies may be creating a digital divide. Describe the current situation and offer solutions. Explore the issue in light of the evidence provided in this chapter.

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Question 7

Choose a news item and demonstrate how the mass media (you may choose only one medium) frame and define the news. Refer specifically to news values (immediacy, personalization, and extraordinariness).

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Question 8

News is framed on the basis of three news values criteria. Describe and explain these three news values.

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Question 9

Is Canada losing any hope of a distinct national identity as a consequence of U.S. cultural imperialism? Discuss.

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Question 10

You have been hired by the Canadian government to provide advice on how to increase the content of Canadian culture on television programming in Canada. How would you describe the current situation to government officials and what solutions would you propose?

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Question 11

Identify and describe the three types of news sources. As a consumer of media, which of these news sources do you think has the greatest impact on viewers? Explain your reasoning.

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Question 12

Critical theorists assert that negativity in the news reinforces the dominant ideology in two ways. Describe and explain these two ways.

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Question 13

What are horizontal integration and vertical integration? How do they impact the TV and newspaper industries?

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Question 14

Compare and contrast Harold Innis's concepts of time-biased media and space-biased media.

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Question 15

What are the three types of news sources? Provide an example for each type of source.

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Question 16

What is the political economy of the media? What are some of the consequences of the political economy of the media?

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Quiz 5: Communication and Mass Media