Consumer tastes and preferences are _____ forces that influence an organization's product line.
A) technical
B) internal
C) managerial
D) external
E) political

Question

Quizplus · Accepted Answer

External forces for change come from the organization's general and task environments. Because customers determine what products can be sold at what prices, organizations must be concerned with consumer tastes and preferences.

Consumer Tastes and Preferences Are _____ Forces That Influence an Organization's