While playing golf, Tom sees a billboard on the adjoining highway for McDonald's. This is an example of interactive advertising because Tom responds by having lunch at the Golden Arches.

Question

Quizplus · Accepted Answer

Interactive advertising involves a direct interaction between the advertisement and the user, typically through digital means, allowing for two-way communication. Seeing a billboard and deciding to eat at McDonald's is a result of traditional advertising, not interactive advertising.

While Playing Golf, Tom Sees a Billboard on the Adjoining