Which of the following is true of organizations whose audiences are primarily non-consumer business and government audiences?

Question

Quizplus · Accepted Answer

Organizations whose audiences are primarily non-consumer business and government audiences often engage in IMC (integrated marketing communications) and use the full variety of IMC tools. This is because their audience is specialized and requires a targeted approach that incorporates various communication channels. Therefore, they may use advertising, direct mail, personal selling, public relations, and other tools to communicate with their audiences effectively.

Which of the Following Is True of Organizations Whose Audiences