Event sponsorships can be targeted to household consumers or trade markets. The type of agency that specializes in this form of advertising is called:

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An event-planning agency specializes in organizing and executing events, including event sponsorships that target either household consumers or trade markets. Advertising research firms provide insights and data on consumer behavior, but they do not specialize in executing sponsorships. Clients are the companies or organizations that sponsor events, but they do not specialize in executing sponsorships. Accounting firms specialize in financial management and accounting services, but they do not specialize in executing sponsorships.

Event Sponsorships Can Be Targeted to Household Consumers or Trade